LinkedIn is a social networking site focused on building professional relationships for the purpose of sharing ideas, finding employees or employers. It stands alone in this arena. The growth in new users has been exponential over the past few years.
Because of its growing popularity, increasing your LinkedIn connections is easier than you thought. Let us teach you how to get more connections on LinkedIn.
Why is Growing your LinkedIn Audience Important?
If you’re any kind of business owner, you likely know the importance of social media.
Social media is where to go for gathering information about your target customer, answering support questions, and getting to know your audience better.
And what’s the best social media site for doing all this? LinkedIn.
LinkedIn has more than 500 million users worldwide, so it should come as no surprise that it’s a great way to get in front of your audience.
Why do I need to be LinkedIn Marketing?
LinkedIn is a powerful marketing tool that can help small businesses grow. It is an effective marketing channel for a number of reasons.
LinkedIn Marketing can help small business owners reach a large number of potential customers. They can also use it to connect with influencers and other professionals in their industry. Therefore, they should be LinkedIn Marketing if they want to make their business grow.
Online ways to get more connections on LinkedIn
To find others to connect with on this site, you need go no further than your email address book. Every time you send out an email from your office you have the opportunity to tell someone about this site.
The people with whom you share email on a daily basis are probably the kind of people you would want to network with. Just include an email signature with your LinkedIn URL, and you will be bringing in potential connections that have similar interests.
Another great way to attract connections on this site is to post a link on your other social networking sites, such as your Twitter profile. People on these social media sites are familiar with the concept and eager to make new contacts.
Let them know you are a member of this site and invite them to have a look. This gives you exposure to several hundreds of people you may never have thought of in your professional life.
What are the Best Practices for Growing an Audience?
1. Build relationships, communities, and networks.
2. Create shareable content.
3. Develop a content marketing strategy to align with your audience’s interests.
4. Create a strategy for conversion with KPIs that are specific to your business needs
How to Create Engaging Content for LinkedIn?
The content you create on LinkedIn needs to be engaging and compelling enough to keep the reader’s attention.
LinkedIn is a social media network where professionals list their skills and other details about them in order to connect with like-minded people. The company does not allow any type of direct marketing or promotions on its website, which means that your content needs to be engaging enough without mentioning your products all the time.
Email has taken the place of most business communication. Reports, letters and interoffice memos are all done by email. With the hundreds of emails you use in your monthly professional communication you connect to several prospective networkers. Place your social media addresses in your email signature and you will be inviting all those people you write to every day to visit your site.
Offline methods to attract LinkedIn connections
Remember too that you do not need to limit yourself to the online forum. There are occasions where you can introduce LinkedIn outside of the Internet world. An easy way is to put your LinkedIn on your business card. Every time you hand out your card you are inviting someone to your connections.
Embracing the power of using this site to expand your professional connections is not only smart, but it is almost essential in today’s market place. When talking to your future connections, remember to let them know that you may be able to introduce them to beneficial contacts as well.
With these helpful hints, increasing your connections is easier than you thought. Just by placing your contact information on your business card, and physical business materials.
Then also by using your existing social media sites, and putting your address in the signature line of your emails, you will be surprised at how quickly your list of connections grows.
Now that you understand and appreciate how to get more connections on LinkedIn, make sure you utilise this knowledge right now. The network is waiting for you – good luck!