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We talk all things digital marketing. In a world where technology is at a frenetic pace, we break it down to plain english to help.

What is the AIDA Formula? (Attention, Interest, Desire & Attraction)
Marketing

What is the AIDA Formula? (Attention, Interest, Desire & Attraction)

In case you are not aware of it, you should know that it is a widely used technique in the field of marketing as well as advertising. This article is going to act as an ultimate guide to the AIDA formula for you. The expanded form of the AIDA has already been mentioned in the…

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46 Top Australian Web Directories to Get Listed On
Marketing

46 Top Australian Web Directories to Get Listed On

The business scenario around the world went through a massive transformation over the last couple of years. The way conventional business infrastructure shifted online is just unimaginable but it is equally beneficial for businesses, as well as customers. There are several things you can do online when it comes to getting the attention of more…

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The Meaning Behind Colours and How to Best Use Them
Marketing

The Meaning Behind Colours and How to Best Use Them

Colours have always managed to affect our minds on a large scale. In fact, the human mind has become so accustomed to the impact of colours that we are by that without even knowing it. Whether you own a business or you want to make something attractive for occasions, you must know the right way…

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What Is Google Tag Manager and How It Can Help Your Business
Marketing

What Is Google Tag Manager and How It Can Help Your Business

Google is not a new name when it comes to online infrastructure. In fact, Google is the first name that would come to your mind when you think of the internet and other online media. This article is going to be about Google Tag Manager. In case you don’t know what Google Tag Manager is,…

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Why You Should Include Live Chat on Your Website
Marketing

Why You Should Include Live Chat on Your Website

Taking care of your customers is of prime importance when you are running a business. Talking of the online business scenario, in particular, it is very important to take care of the precise needs of your customers. Communication is the key whenever you are trying to solve some problems. Though there are several means to…

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How to Attract Online Reviews: 5 Ways To Get People Talking
Marketing

How to Attract Online Reviews: 5 Ways To Get People Talking

Depending on where you plan to use your business, getting online reviews can be absolutely essential. Customers are more likely to trust a brand that has a consistent reputation, and negative reviews are a great way to lose business. On the other hand, gaining new customers and reviews from happy customers can go a long…

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What is Conversion Rate Optimisation and How It Can Benefit You
Marketing

What is Conversion Rate Optimisation and How It Can Benefit You

The time has come when you have to forget about getting more and more followers on your website without making enough effort to keep them engaged. The world has gone far beyond usual SEO techniques and new techniques have evolved. CRO is one of the best techniques that you should care about if you want…

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All You Need to Know about Inbound Marketing
Marketing

All You Need to Know about Inbound Marketing

Marketing has always been at the heart of every business. It is the technique that focuses on reaching the potential customers at the other end. No matter how good a product you have, you will never be successful without a proper marketing strategy. Here, we are going to talk about a special marketing technique called…

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How to Embrace YouTube for Business Marketing
Marketing

How to Embrace YouTube for Business Marketing

The way marketing is done has evolved a lot over the past few years. And the advancements in the field of technology, especially the internet, are responsible for it. A large number of digital media are now used for business marketing online. This article is going to be all about YouTube for business marketing. In…

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