There are many fantastic reasons that you should take the effort to create a high quality email newsletter, which gets created and sent out regularly. This articles takes you through just ten of the many benefits.
Establish yourself as a trusted expert
People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
Build a relationship
It’s like you are regularly speaking with all the people on your list. It’s common knowledge that people like to buy from people they like. Just like the reasons to be marketing on Instagram or social media, by using email newsletters to connect with readers in their homes, you can develop a relationship of familiarity and trust.
Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
A high quality email newsletter will help encourage people to visit your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives.
Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your high quality email newsletter into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
Build content on your website
You or someone within your team should make a habit to adding your email newsletters to your business blog or website in an archive area. This serves a several important purposes:
Visitors can read an issue or two to determine if your high quality email newsletter will be of interest to them, which could help to increase sign-ups and potential sales.
If you optimise your article placements, you will not only make your website ‘meatier’, however you’ll also bring new traffic from the search engines.
Get feedback from your readers
Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your email newsletter.
Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
Develop an information product
If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
Keep in touch with prospects and clients
Consideration should be given to eventually developing two email newsletters: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
Grow your mailing list
Let your email newsletter subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. That way, we encourage the sharing of your hard work.
In addition, it’s important to include sign-up instructions for those who received your email newsletter, so they can help grow your email subscriber list. A simple line such as ‘Sent this email by a friend? Sign up here!’ is all it would take.
Gather demographic data
By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
All of the above benefits of publishing a high quality email newsletter are free or almost free. The small cost of a top-rated email newsletter publishing software is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion.
Not only that, however someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense.
Start that high quality email newsletter
Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours! Don’t just write. Engage! Try it today.