Email marketing has become a widespread digital channel for businesses marketing themselves these days. There are a number of techniques within email marketing that are being used by businesses in order to get more customers and keep the existing customers engaged.
Email marketing has emerged as an effective way to communicate with a large number of customers in this case.
In order to do this marketing easily, there is an amazing technique which is called email automation. If you don’t know what email automation is, this article will help you a lot. Let us jump right into the article and get this process started.
What is email marketing?
Staying connected to your customers’ matters a lot in email marketing. Email automation is a technique that is used to send the right email to the right people at the right time. You may now say that it can be done by yourself too. Yes, it can be, but it will take your time every time when the email needs to be sent. But when you start email marketing, all of this process will be done automatically without your intervention.
All you need to do here is create different emails for different categories of your customers. Then you have to associate the email automation tool with the website analytics of yours. Then you can have specific emails being sent to people based on their behaviour. Hence you will be able to give them a personalised experience in a very easy way.
How does email marketing benefit businesses?
Since you know a bit about what email marketing is, it is time to take a step further. In order to select a service for your business, you must know about all its benefits.
This is the only way you will be able to choose the best service based on your marketing strategy. Take a look at these benefits in order to get a proper idea about email automation.
It is very helpful in keeping up with your existing customers
As a business owner, you must be aware that selling to an existing customer is always an easy process as compared to a new one. And when you learn how to start email marketing, you will find that it has been found to be one of the most effective tools to increase your customer retention rate.
As you can send personalised emails to the customers based on their interests and other relevant factors, it is easy to retain them. Keep on sending them an email so that they don’t have to wait too long.
When you are doing it, just keep in mind that you have to send them something relevant. If your frequent emails don’t generate interest in their minds, they might want to get rid of your emails.
Contributes a lot to your customer experience
Several pieces of research and surveys have revealed that customers get interested in a business very much when they find that the business is giving them personalised recommendations. And email automation lets you do that thing without putting much effort into it.
You can also create a sequence of emails to be sent over time. This way, the automated service will help you establish a relationship with the client. Hence you will be able to get their attention in a very easy and convenient way.
Start emailing marketing with Mailerlite
Now you want to know how to start email marketing for free? You can do it very effectively with Mailerlite. They have an awesome platform offering the best email marketing automation services.
Since it offers a wide range of features that are well suited for a large number of businesses, you can rely on this one if you are involved in email marketing. Let us have a look at the way to get started here.
- Start email marketing with Mailerlite, step 1
This is the beginning of the process and it is free of cost. Click on the sign-up button (available at the top-right corner). Now you have to fill in the company name, email address and then create a password.
After you are done filling in these details, click on the button called Create my account and you will get to your new Mailerlite account.
- Start email marketing with Mailerlite, step 2
The approval process
Two steps are needed before you can start email marketing. You need to have approval of your account i.e. complete your profile and then request approval.
- Start email marketing with Mailerlite, step 3
Completing your profile requesting the approval
In this process, you have to provide all the essential details about you and your company.
Once your profile is complete, you have to verify your business then only you can request approval. You can verify your website to get it done in the easiest possible way. Here are the steps to do it.
- First, type in the URL of your website.
- And then you have to enter the domain email address (you will not face any issues if the email domain is the same as the website domain).
In case you don’t have a website, you can describe your business but it is a rather lengthy process.
Once the verification is finished, you can request approval. The approval process may take somewhere between 15 minutes to 4 hours. You will get a notification via email once your account is approved.
- Approval request with Mailerlite
Importing the subscribers
If you take a look at the price chart, you will find that it is free up to certain numbers. Once you increase the number of subscribers or the frequency of emails to be sent, you will be charged for that. Here are the steps to import the subscribers.
- Start email marketing with Mailerlite: adding subscribers
Click on the tab named Subscribers.
- Adding subscribers to Mailerlite
You will see an orange button there named Add subscribers, click on it.
- Start email marketing with Mailerlite: adding subscribers
Now, you can choose the format of uploading the list, and then this process is finished.
You must have got more answers than just how to start email marketing for free? No matter which technique you are using, you have to adhere to the preference of the customers.
Every meaning is worthless if your customers are not interested in the content you are creating. So, your first focus should be creating the right content for the users.