This guide explains how to plan a content marketing strategy and build an audience for your brand online, by using content to position your business. What is content marketing? Content marketing, as we will be using the term, means creating content which helps to market your brand and its products. This helps your customers find…
In this guide, we will explain what an SSL certificate is. We cover why every website owner needs a secure certificate. We also discuss how you can get an SSL certificate for your own website. Over one billion websites across the globe are secured by SSL. To improve the security of your website, read on….
This guide takes you through the methods you should take, in order to be successful at choosing a domain name for your website. What is a domain name? Every website is online using a ‘web address’ or domain name. This is like real estate in a way. If you had a physical store you would…
You must know the right way to plan the structure of your website because it has many roles. The major benefit you get from it is elevated user experience and SEO. SEO and user experience are intertwined in many ways. With a proper website, you will get several other benefits as well. It is quite…
In this article, we’ll dive into the world of pay per click advertising, also known as PPC, and discover why more brands are adopting PPC than ever before. We’ll start by explaining what it is, then show you some great methods to ensure you do it well. Finally we will outline a few of the…
Pinterest has emerged as one of the most widely used platforms in the modern age of social media. Several people think that Pinterest is popular among women only however they are wrong. Right now there are over 70 million people who actively use Pinterest. It has been found that a user spends about 14 minutes…
The internet has become quite a common thing nowadays. People from around the world are accessing it using different devices. It is the reason why designing websites has become a bit typical as compared to earlier times. Now you have to consider a lot of factors like the large array of devices used for browsing…
It seems that tracking someone in real life is an offensive activity but something very similar happens to almost all the users on the internet. Users are always tracked to some extent based on the website they are using. Remarketing is a technique used in digital marketing which helps businesses advertise their products or services…
Choosing a website hosting provider is often left to the last second, however with a bit of planning and consideration, you could end up with a better hosting supplier, faster website and better uptime. The choice of web host is a really important one. Getting this wrong means an ineffective website, no matter how much…