How to Choose the Best Online Payment Gateway for Ecommerce
Starting your own ecommerce business might seem like a daunting task, but it doesn’t have to be as difficult as you think. The right tools can make all the difference. The best place to start is by finding the right online payment gateway for your ecommerce store.
There are numerous payment options available, and it can be difficult to know where to begin. In this article, we will be discussing the top online payment options for your ecommerce store, as well as their specific pros and cons. Keep reading to discover more!
What is an Ecommerce Platform?
An ecommerce platform acts as a hub for your online store. It helps you manage all the different aspects of running an online store, including inventory, customers, orders, sales, taxes, and more. The best ecommerce platforms also have integrations with major payment gateways, including the ability to accept multiple forms of payments through a single interface.
Some of the most popular ecommerce platforms are Shopify, BigCommerce, and Strikingly. It’s important to remember that no two ecommerce solutions are the same, so make sure to do your research before choosing a platform.
Questions to ask about online payment gateways
Here are some factors to keep in mind when choosing an ecommerce platform:
- How easy is it to use?
- What range of store options is available?
- What range of payment gateways are available?
- What range of marketing tools are available?
- What range of data is available?
The ongoing and per transaction costs also obviously are an important factor in your decisions, however don’t rely purely on the cheapest solution.
PayPal is one of the oldest payment gateways available. It is highly reputable and trusted by both retailers and their customers. As an online payment system, PayPal enables users to send and receive money through email and mobile phone. It also offers PayPal Credit, which can be useful for financing purchases for high-risk customers.
Due to its widespread adoption, PayPal is also one of the most common payment options. However, it does have a higher fee compared to other payment gateways. It currently charges a percentage based fee, which varies depending on the amount sent and the country the payment is sent to.
Stripe is another popular payment gateway, enabling retailers to accept payments from customers all around the world. It offers a wide range of payment options designed for different industries, including finance, media, and ecommerce.
Stripe’s pricing structure is based on a percentage of the sale amount, just like PayPal. However, it charges a flat fee, which means you don’t have to worry about paying increasingly higher fees based on the amount sent.
Authorize.net is a credit card processing company that specialises in online sales. As opposed to other online payment gateway companies, it doesn’t actually handle the processing of payments. Instead, it acts as a bridge between your customers and credit card companies, banks, and creditors.
One downside to this is that credit card companies and banks are not as accessible as other payment methods. They may charge higher fees for processing transactions. Additionally, some customers may take a long time to repay their debts, causing fees to be charged on the account.
Shopify Payments is a payment service provided by Shopify that lets you accept multiple forms of payments, including credit card, direct debit, Apple Pay, and more. It’s easy to setup and manage, and it’s a good option for small businesses with limited payment options.
Shopify Payments has a very low fee of just 0.30% + $0.30 per transaction, which is a total of $0.72 for all credit card, debit card, and bank transfers. There is also the option of Shopify’s payment Gateway, which comes with a free processing fee of $39 per month.
Google Checkout is an online payment gateway exclusively for online stores operated by Google. It doesn’t offer many payment options, but it does have the advantage of being integrated with Google services, including Google Shopping.
This means that your customers will easily be able to complete the purchase process by searching for and clicking on your product(s) in Google Search. Just make sure to include a click-through link in your product listing for better rank.
Amazon Payments is another payment option exclusively for Amazon customers. Unlike many other ecommerce platforms, it doesn’t charge a monthly fee. However, you will need to sign up for an Amazon account and link that account to your Amazon seller account.
Finding the right online payment gateway for your ecommerce store can, at times, feel like a challenging process. There are a lot of options out there, and it can be difficult to know which one to use. In this article, we have discussed the top online payment options. We hope you find our selection helpful.