Depending on where you plan to use your business, getting online reviews can be absolutely essential. Customers are more likely to trust a brand that has a consistent reputation, and negative reviews are a great way to lose business.
On the other hand, gaining new customers and reviews from happy customers can go a long way towards growing your business. It’s not always easy to get new customers, but it’s not impossible.
Keep reading to discover some of the best ways to attract new customers and build a solid reputation as a business.
Build Relationships With Your Customers
Net promoter score (NPS) is a great way to measure the quality of relationships between your customers and your business. Calculate the percentage of customers who would recommend your brand to a friend. A high NPS score indicates that your customers are very satisfied with your product and are likely to tell their friends and colleagues.
To build stronger relationships with your customers, look for ways to add value to their lives. Offer discounts for regular customers, for example, or make it easy for them to return items that aren’t what they expected.
Make it a point to learn about your customers’ needs and expectations. Build strong customer feedback into your review management process to receive honest reviews. A high rate of positive reviews can go a long way towards building a strong reputation with customers and potential customers.
Make your Customers Feel Special
Customers are more likely to leave positive reviews for brands that make them feel special. So to attract online reviews, look for interesting ways to make your customers’ experience with your business memorable.
Send out thank you notes after each transaction, for example, or hold a customer appreciation event. Celebrate milestones with your customers, like their wedding anniversary, and send out gift cards to mark special occasions. Regularly send out personalised emails to show your customers that you know them by name.
Be Helpful and Considerate
Build strong customer relationships by being helpful and considerate. When dealing with problems or issues, remember that your customers are dealing with problems and issues, too.
Be patient with your customers while they’re deciding whether or not they like your product. Remember that they may not know exactly what they’re looking for or how products work.
Help your customers navigate the inevitable product returns as best you can. If an item isn’t what your customer expected or is defective, help them return it as painlessly as possible. Consider creating a dedicated support team to make it easy for your customers to get their issues resolved. Avoid trying to solve problems that don’t need solving.
Provide Great Customer Service
Build a relationship with your customers by providing great customer service. Send regular emails with updates on your company, including new products and special offers. On the back end of the transaction, be sure to follow up and ensure that your customer is happy with their purchase. If they have a problem, solve it as quickly as possible.
Regularly interact with the reviews section of your product listing on Amazon. Respond to critical reviews and offer to resolve issues as quickly as possible. If you have time, resolve them one by one to show your customers that you care. If you have the opportunity, resolve issues that aren’t directly related to the purchase. A great way to build strong customer relationships is by being helpful and courteous.
Ask for Reviews
One of the simplest yet most effective ways to attract online reviews is literally to ask for them. Asking your customers to review your products on sites like Google can be a great way to build your reputation.
Post reviews yourself, and ask your customers to leave honest reviews. When someone has used your product and is willing to write a review about their experience, ask them to leave you a review.
When thinking about ways to attract online reviews, it’s important to note that reviews are subjective. No two customers are going to give your product the same rating. The most important thing is to build a relationship with your customers over time.
Ask for their feedback, and then do your best to deliver quality customer service. A high rate of positive online reviews can go a long way towards building a strong reputation as a business.