4 Recommendations for Effective Online Article Writing
To write effectively, one must first understand what writing is fundamentally about.
That fact is just as true for article marketers as for writers of hard copy.
The Net is filled with SEO tutorials which, among other things, recommend article marketing but few of these tutorials address the techniques of effective writing.
Writing is a human activity that permits one’s thoughts to be put into a medium where they can be seen by others.
But, certainly, there are huge differences in the quality and substance of today’s writing , particularly online. Unfortunately, the Internet is flooded with an enormous number of webpages and the content thereon, much of it virtually impossible to understand and compounded by “webmasters” who gin out a steady stream of poorly written articles because many of these folks are using PLR articles and spinning software improperly.
The consequence? Their brand is blemished, potential traffic is lost, and many of their articles are removed by editors of article directories.
Here are some tips and general guidelines for serious online entrepreneurs who understand the importance of maintaining quality standards in their article marketing strategy.
Tip 1: Keep the topic in mind
Like everything else in life, writing needs to have a point. It must have a theme at its core around which the article is built.
Readers are looking for information or answers to their questions. If they figuratively search for what time it is, don’t tell them how to build a watch!
Tip 2: Write with your own voice
Use your own voice and style. Don’t try to be like somebody you’re not. You need to stand apart from the competition. Avoid using too much lingo and write clear, short content. Create interesting headlines that capture readers ‘ attention swiftly. Add your character and humor to your blog or website, and never be a copycat.
Tip 3: Optimize your content by adding well-researched relevant keywords
Article marketing varies in one enormous respect from writing for other media: you must include targeted keywords that are proven to produce traffic so search engines like Google and online searchers can find your article.
Research keywords by utilizing online keyword research tools. Never stuff your content with too many or too frequently used keywords – make sure that the keywords you use are relevant to the theme of the article and sound natural.
Tip 4: Better a short, tight article than a long, meandering article
The longer the article, the more likely it’ll be stream-of-consciousness. Better to write a 300-500 word article that keeps the reader involved.
Effective article marketing has three goals: building brand and authority, getting more traffic, and acquiring back links. Low quality articles tarnish the brand and do not bring traffic so smart article marketing begins with learning how to write good articles.The days of throwing together a mish-mash of content and calling it a website are long past for those that want to succeed on the net and hope to build a good website.