Unearthing the Right Traffic for Affiliate Marketing
Even once you have the perfect product all picked out, and your website (or other promotion tools) set up to perfection, you’re inevitably going to need one more thing before you can expect to succeed. Yes, that ‘one thing’ is the lifeblood of the internet: Traffic.
End of the day, the traffic that you obtain will be your potential customers, each and every one of them. As visitors move in and out of your website, there’s the chance that they’ll click on an affiliate link and buy something (with you obviously coaxing them towards doing just that), and so the more visitors you get, the higher your sales should be.
Mind you, if you go out there and get just any type of traffic, you’re bound to be disappointed. Numerous beginners have tried to just source as much traffic as possible, and invariably they end up with extremely bad conversion rates.
If you think about this for a moment, you’ll see that it makes sense. After all, assuming that you’re just going for quantity rather than quality, a lot of the traffic that you obtain will take the form of people who aren’t even really interested in the niche that you’re promoting. And, even amongst those who are interested in the niche, a lot may not be interested in buying anything at all.
Instead of just going for quantity, what you really should be looking for is traffic that is highly targeted, and this means:
1. People who are genuinely interested in the niche that you’re marketing affiliate products in.
2. People who are interested in buying products related to that niche.
3. People who are already looking up specific products (since this is a sure sign that they’re about to make a purchase!).
If you can get that kind of traffic, then you’re going to be set as far as sales go, so make the extra effort and you’ll find it’s worth every minute you spend!